Information Leveraging

How to leverage information to your advantage to promote your affiliateprogram. Leveraging information is a term that we use to identify themeans of capturing information and then distributing thatinformation so that it benefits you. In today's day and agethere is entirely too much information out there. A personcould get lost on the internet researching just one item. For example, if you were to go online, go to a search engine, anduse the search term "affiliate marketing" you are going to getover six and a half million results.

That's a lot ofinformation. Now imagine for a moment if this was one of yourpotential customers doing research on "real estate investing."That search term has over 22 million results. So part one ofour formula to leverage information requires that you "captureinformation." Well how do we do that? Simple, you visit mywebsite because I have done all the hard work for you. By visiting my website periodically you will note that I havefiltered all that information and only posted on my websitethe information that is relevant to the system that you arepromoting with your affiliate program. Your job is to capturethat information and use it to your advantage. What you want todo while you are on my website is to visit the "Blog." Thereyou will find all the information you need.


Pick a piece ofinformation that you feel is relevant to your target audience.In other words, pick information from the "Blog" that you feelis particularly relevant to the people that you are going to bemarketing to. You have now "captured information." For example, let us assume for a minute that you have built adecent email distribution list of people that are particularlyinterested in how and where they can buy "HUD homes." If youwere to visit my website and look for the Sunday, December the14th 2008 blog entry you would find an entire article on thesubject. According to our formula for "information leveraging"you would want to capture this information. You can do that byreading the information and taking precise notes on the subjectand maybe even do a little outside research on it. Once youfeel that you have a firm understanding of the information youare ready to distribute the information in such a way as it will benefit you. So, we now have relevant and pertinent information that we wantto share with our email distribution list. Don't worry, moreon how to build email distribution lists in an upcomingnewsletter.


Now, the key here is to distribute the informationso that it benefits you. You might want to send out an "emailbulletin" or perhaps even think about generating your ownmonthly newsletter. The point being is that you want to getthis information out to your potential customers. How youdecide to do this is up to you. But, as an example, let usassume that we are going to do an "email bulletin." You are going to want to take a moment to prepare a small emailparaphrasing the information that you captured earlier. Then,very gently, you are going to want to work in your salesmessage along with this urgent bulletin.

For example, in myblog you will note that I clearly stated that HUD only allowsbidding for the first 10 days. So maybe we should go with asubject line for the email like "Don't forget you only have 10 days!" or words to that effect. Next, the body of your email bulletin should succinctlysummarize the pertinent information you are trying to relay.For example; Don't forget about HUD's time limit for open bidding; you onlyhave ten days!

Make it a point to take the time, since HUD normally lists its properties on a Friday, to view theproperties over the weekend. This will allow you the time tofind the right deal. You may also want to remember that HUD will normally take abid, automatically, that will net them 87% of the list price.So plan accordingly! Remember, the point is that this is a bulletin and not a salesletter or a monthly newsletter.

Remember to follow the formatof what it is you are sending. Obviously if you are sending amonthly newsletter then you would not want to use the above"bulletin" format. Once you have issued the information you are going to want toleverage. So at the conclusion of your bulletin you would putin your "leverage." For example; You can learn about these and other insider real estate secretswith Alan Cowgill's Private Lending Made Easy program. Clickhere for your complimentary "How to get all the money you needto buy a property" e-book. Making sure of course that it is a properly working link andthat the e-book is properly "branded". Now, I should mentionthat this is the e-book that we will be discussing in a futurenewsletter and in that newsletter we will discuss how you goabout "branding" this e-book and the power of viral marketing.

As you can see the point of the exercise is to capture relevantand pertinent information that is vital to your targetaudience. This ensures that you will get a high "click" ratio.
Meaning people will actually click on your email and read it.This is your goal. The more people that read your email themore people are going to come to view you as a provider ofgood, vital, and pertinent information. Once that relationshipis built and your reputation established it becomes easier tosell. The selling, in reality, takes care of itself because all youare doing is leveraging information so that a person comes totrust you and the information you are marketing. A key point toremember here is the sale cycle. Most people tend to getfrustrated and disappointed that they did not make a sale ontheir first contact with a potential customer.

Never forget
that over 80% of the people buy between the fifth and eightsales contact. So, by using "information leveraging," you takeadvantage of the opportunity to get yourself in front of apotential customer multiple times until they are ready to buy.Like I said, the selling takes care of itself.